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Do You Actually Have A Meaningful Brand?

Only brands that have meaning will survive in the long run. If your company exists solely for profit at the expense of your customers you’re going to have a hard time keeping your business running the...

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You’re Chasing The Wrong Metrics, And What To Do Instead

Vanity metrics make you feel good, but they don’t do a whole lot for the bottom-line of your business. Vanity metrics are things like total number of shares, or high traffic spikes. These metrics bring...

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